Monday 22 October 2012

Audience


The film short sequence I have chosen to film will be aimed at an audience of 16-25 year olds, mainly aimed at men who enjoy the gangster genre as well as action movies. The social class I am aiming my short sequence at will be middle class males who have a regular income and have access to technologies such as a television and a DVD player. My audience is interested in films and enjoys going to the cinema on a regular basis but also likes to watch movies at home.  My target audience can be summarised in the following ways:

  • Males aged 16-25 years 
  • Social group E to D
  • The favorite genre is the gangster genre
  • Enjoy going to the cinema 
  • Have a regular income or/ and can afford to socialise at least twice a month
I have aimed my short sequence at people in demographic group E to D because my sequence won't be hard to follow and therefore won't need an extent knowledge, other then the obvious. I chose my target audience at 16-25 years because I am hoping to reach an audience of my age who attend college and live with parents, the reason for choosing 25 years was to broaden my audience and because a lot of males aged 25 would fit into the demographic group E to D. 

I chose males as it is a gangster genre and there isn't going to be any added material to make it aimed at the female audience, however I am not absolutely restricting women from seeing the sequence and in my evaluation I will ask some women to view and give their opinion.

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